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  1. #1
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    groundbreaking revolutionary authentic Swiss knife



    The SWIZA Swiss Knife received the prestigious Red Dot Design Award, the highest single distinction Best of the Best 2016 for groundbreaking design in the category outdoor, trekking and camping.

    The Swiss Knife with its revolutionary shape and sure-grip, soft-touch handle is the most comfortable and easy to use Swiss Knife ever. The ergonomically curved shape of the knife allows the tools to be more easily accessible and the die-cut slots make them easy to open with either the left or right hand.
    http://www.heinnie.com/swiza-swiss-knife-d04



    I get it that the company would be proud of their product.. but seriously?


    "groundbreaking design" - what about this knife is groundbreaking?? I really cant see it, looks like a chunkier, slightly differently shaped Victorinox clone?

    "revolutionary shape" - again, I really cant see it. what about the shape is revolutionary??

    "most comfortable and easy to use Swiss Knife ever" - I never tried one so I cant really argue with it - but that's a quite bold statement and one that is also likely highly subjective.. but anyone tried one and would like to give some input?

    As for it being an "authentic Swiss knife" (from the advert on HHs start page, http://www.heinnie.com/media/wysiwyg/Swiza-1.jpg ), there is no deny that there's a lot of quality products coming from Switzerland, but surely the country of origin alone is no seal of quality? I mean that would apply to just about anything with a blade and a handle that has been made in Switzerland?






    So... am I missing something
    Last edited by two_zero; 29-06-16 at 02:57 AM.
    braap!

  2. #2
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    Re: groundbreaking revolutionary authentic Swiss knife

    I mean, at first glance I didn't realise it was a locker.... Actually a minus for a knife like this for me.

  3. #3
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    Re: groundbreaking revolutionary authentic Swiss knife

    The first thing that springs to mind is the cross. Just because it's Swiss doesn't entitle them to use it: not only could Victorinox see that as an infringement of a trademark (if indeed it was trademarked), it's significance is far more relevant as that cross originally meant that the knife had been seen fit to supply the Swiss Army.

    I have a good friend who is a lawyer in Switzerland and specialises in patents and trademarks (albeit in a different industry) I might just ask his opinion next time we touch base...
    Well, everybody in Casablanca has problems. Yours may work out.


  4. #4
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    Re: groundbreaking revolutionary authentic Swiss knife

    Honestly, it took me longer than I'd care to admit to realise this wasn't a 'evolution' type model from Victorinox / Wenger.

  5. #5
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    Re: groundbreaking revolutionary authentic Swiss knife

    Yeah I must admit, when I first saw this I thought "oh, Victorinox/Wenger have made a couple of design tweaks", so the design award does seem a bit odd. As for the rest, to me it's just the marketing drivel that plagues pretty much every corner of the retail market. I just skip down to the tech specs! :-)

  6. #6
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    Re: groundbreaking revolutionary authentic Swiss knife

    Quote Originally Posted by Saint-Just View Post
    The first thing that springs to mind is the cross. Just because it's Swiss doesn't entitle them to use it: not only could Victorinox see that as an infringement of a trademark (if indeed it was trademarked), it's significance is far more relevant as that cross originally meant that the knife had been seen fit to supply the Swiss Army.

    I have a good friend who is a lawyer in Switzerland and specialises in patents and trademarks (albeit in a different industry) I might just ask his opinion next time we touch base...
    I'd be surprised if the cross was trademarked.... the general one, anyway, since Wenger also used it before they were bought out. The cross-in-shield might be a different matter, but then that isn't being copied. I suspect that since these guys refer to their product as a "Swiss knife", rather than a "Swiss army knife" which IS trademarked, they are at least making a nod to avoiding infringement. I've no idea about use of the cross to denote being fit for military supply though. It would be interesting to hear what you're friend has to say!

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    Re: groundbreaking revolutionary authentic Swiss knife

    Swiss flag?
    Live like someone left the gate open...

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    Re: groundbreaking revolutionary authentic Swiss knife

    Quote Originally Posted by Basemetal View Post
    Swiss flag?
    Quite. It's pure speculation but I would guess that that's why the cross logo couldn't be registered in its own! :-)

  9. #9
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    Re: groundbreaking revolutionary authentic Swiss knife

    Unless it retails at a very low price, I can't see it make any inroads into Victorinox sales.

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    Re: groundbreaking revolutionary authentic Swiss knife


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    Re: groundbreaking revolutionary authentic Swiss knife

    This firm has been in existence since the early 1900,s, it's based in Switzerland and makes a variety of goods, the fact it makes knives is based in Switzerland, would give it the right to call it a "Swiss knife", the award for design probably relates to aspects of the design which include soft to the touch scales, and the open slot for getting the blades out, it reminds me of an instance a few years ago when some Chinese made clothing was found with a label attached which stated"made in England", a judge decreed as the actual label had been made in England, it was ok, I think an items origins are based on where it is assembled rather than where it originates from, as a lot of the steel , scales, etc used to make knives in the UK does not originate from th UK, it could be argued there is no such thing as a true English knife,

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    Re: groundbreaking revolutionary authentic Swiss knife


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    Re: groundbreaking revolutionary authentic Swiss knife

    Regarding the winning of an award, these awards are only given to firms, industries, etc, who actually buy a package from the issuing firm, red dot in this case, and obviously if firms dont get awarded the red dot then Red Dot dont get any fees, so it stands to reason the more awards issued the more revenue for red dot. I recently had bad dealings with a firm, who had been awarded a pretigious rating from one of these firms that give out awards, further investigation by myself I was able to find out, the firm giving out the award was owned by the firm that got it, so in reality these awards mean nothing, another example is the actors who are given a star in the pavement in Los Angeles(I think), the actors have to actually pay to get the star, something in the region of 25000, so they are not actually awarded anything, except a lower bank balance...................its a shame in this day and age that you cant trust anything anymore, I remember when i was younger and living in Liverpool, we had a pawnbrokers who had had a 50% discount sale since the end of the war until it finally closed its doors in 1987, a bit like the 50% sales we see on TV by these furniture and Beds firms, etc, I mean if they can genuinely cut the price of anything by 50% then it must be crap,(in my opinion)

  14. #14
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    Re: groundbreaking revolutionary authentic Swiss knife



    sorry not very constructive, but that is all I can think off when I look at this knife.

    K
    Though the bamboo forest is dense, water flows through it freely.
    To a mind that is still, the whole universe surrenders.
    Before enlightenment - chopping wood and carrying water. After enlightenment - chopping wood and carrying water.
    The whole moon and the entire sky are reflected in one dewdrop on the grass.

    The edge is a wondrous thing and blade and handle that support the edge is wide and varied
    Sal, Spyderco

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    Re: groundbreaking revolutionary authentic Swiss knife

    Seems to me a pretty parallel product. Not sure what it really brings better to the table. Revolutionary is a bit rich, but hay ho another twist on a well established theme can't be all bad. I'm a Victorinox fan, so will need some convincing.

 

 

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